Prompt Response™

Market MetRx

Today, fast and credible market intelligence is essential to the successful marketing of pharmaceutical products. Additionally, one critical area of influence that often gets overlooked is payer or managed markets research. With evolving utilization management techniques that can significantly limit access, coverage, and reimbursement for a product, this market sector is easily the prime segment that must be accounted for and clearly understood.

In response to this need, Market MetRx has developed PROMPT RESPONSE™, a unique type of market research service that not only allows for continuous and comprehensive research in the managed markets arena, but also guarantees timely analysis. Clients may choose to receive data on a specific category, disease or product.

Market MetRx

PROMPT RESPONSE™

4 Surveys

Market MetRx obtains the market research data by contracting with a panel of medical and pharmacy directors from Commercial, Medicaid and Medicare health care plans to complete short surveys on various managed care topics for a period of one year. This information will be used to create reports for clients purchasing this market research data.

The panel must agree to sign a one year contract with us to complete the surveys. Having the panel remain static allows subscribers to get consistent feedback from the same group for each annual subscription. The surveys are posted on a password protected website where the participants will have 72 hours to complete the surveys.

As an exclusive subscriber clients purchase a 12-month subscription and will receive 4 surveys per year. Clients will be permitted to submit a maximum of 15 proprietary questions per survey. A PowerPoint format will be used to present the results of all surveys.

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Prompt Response™ End User Benefits

Why choose Prompt Response™ over traditional sector market research?

Timelines

Prompt Response™
Survey instrument designed by our staff of experienced market sector experts
Panelists required to provide answers to queries within 72 hours after survey. posting.
Reports available within 2 weeks of survey posting date.

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Sector Market Research
Can take between 2-4 months to design, field, and get the results of a study.

Consistent & Quality Feedback

Prompt Response™

Provides access to a static panel of medical and pharmacy directors from managed care plans with 100,000 lives.

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Sector Market Research

Limiting because it does not maintain a consistent input group needed to take an idea from start to completion.

Narrowed Focus

Prompt Response™

Provides the ability to select from one, two, or three different panels that focus on Commercial Lives, Managed Medicaid Lives, and Managed Medicare Lives Queries, which provide a broad range of respondents.

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Sector Market Research

Queries a broad range of respondents.

Vendor Expertise

Prompt Response™

Market MetRx has the experience and database of quality contacts to provide you with the best services for your needs.

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Sector Market Research

Vendors lack payor sector expertise so the quality of surveys and contacts is lacking.

Market MetRx | A premier healthcare market research firm

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