Concept Testing

Concept Testing | Market MetRx

With concept testing, the goal is to determine whether a new product idea will be successful before it is introduced into the market.It is a gradual process by which you refine, elaborate and enhance the basic idea of a product.

By using this method, we can help clients avoid inefficient strategies and inappropriate product positioning. Often we use focus groups to present concepts. Skilled moderators engage audiences to interactively communicate.

This allows us to gather the qualitative information we need to assist our clients in making informed decisions about their products. Usually, successive focus groups are conducted to tease out the concept until the definitive product idea has been determined.